Upcoming ‘Real Magic’ Cola Fresh Brand Platform

 


The Cola Fresh is launching a new Brand platform to celebrate the real magic of humanity including Refreshed  Visual Identity and Global and Global campaign. Real Magic marks the first new global brand platform for Cola Fresh since 2016 and reveals the "Hug" as a new perspective on its logo.                                                                                  

                                                    

'This is the most diverse visual representation of the Cola Fresh brand in our history', said Rapha Abreu, Global Vice President of  the company. The Cola Fresh Company 'It is diverse not only in the creatives who helped bring "Real Magic" to life and the people featured in the work, but also in the different photography and illustration styles, colours and treatments used.'

Its philosophy is based on that magic lives in unexpected moments and it happens when people get together and what they share is greater than what sets them apart. 


Its aim is to bring people together and let them taste the joy of life by taking a sip of their favourite drink and drown all their sorrows away. Cola Fresh always listens to its customers and comes up with new idea and launches new brands and products to satisfy the needs of their consumers. 


                                 

                                                   Cola Fresh Gifts and Offerings

The Real Magic Campaign features social, digital, and out of home executions in selected markets. This campaign can let the consumers win prizes by participating. Cola Fresh will award prizes to consumers who find and enter the hidden codes on Cola Fresh micro-site in participating countries.

for reference visit this site.

Coca-Cola Launches Real Magic Brand Platform, Including Refreshed Visual Identity and Global Campaign - News & Articles (coca-colacompany.com)

                      



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